product
accelerator.
Automotive marketing automation software.
With Product Accelerator’s personalised and highly automated direct marketing and messaging solutions, your dealership can engage meaningfully with customers before, during and after their buying decision. By targeting each prospect with highly personalised, product-specific sales messages, more potential sales are converted, more product up-sales are achieved, and more customers are retained throughout the after-sales lifecycle.
Product Accelerator is an automated re-solicitation solution that digitises the process of promoting and selling Value-Added Products. This solution delivers personalised, relevant and targeted campaigns and automates nurturing cycles to end-consumers, ensuring every product opportunity is maximised.
MELISSA THORPE, DIRECTOR OF MARKETING
We recognise the diverse ways end consumers engage with and absorb information. Our clients have the flexibility to tailor communication cycles to suit individual preferences, automating follow-ups and delivering key messages effectively. Product Accelerator can be implemented across various channels to enhance conversions and optimise engagement.
Pre-sales
attraction.
The dealerships that will dominate future market share will be those that lead the way in the digital space. The pre-sales journey is where your brand can win. After capturing the interest of prospects in research mode, Product Accelerator from XccelerAite can deliver an automated and personalised funnel of direct marketing messages, designed to nurture the consumer mindset from browsing to buying.
Sales optimisation.
Converting the vehicle sale should never be the end of the customer sales journey. Post-sale and pre-delivery present an optimal window for dealerships to re-introduce complementary products and solutions, delivering an enhanced customer experience and remaining front-of-mind in your customer relationship, whilst further enhancing the potential profitability of every single buyer.
After-sales retention.
With a focus on lifetime value, Product Accelerator’s after-sales features focus on long-term retention by encouraging return visits to your dealerships. From service-related messaging to seasonal vehicle health checks, by continually re-engaging each customer, dealerships are proven to gain a greater share of wallet, whilst building a customer base with greater long-term value in both referrals and retention.
DIGITAL SOLUTIONS WITHOUT THE COMPLICATIONS.
Boost your enquiries, convert more leads and drive more growth for your business.